Pros:
- The roadmap document contains an informative and authoritative overview of the aluminium industry in Canada, effectively presenting the strengths, weaknesses, opportunities and threats facing the industry today. In the canonical roadmap model, this overview represents the top-most layer, capturing the business drivers.
- The roadmap document contains an innovative and effective way to present the canonical middle roadmap layer, representing "what" the industry plans to do in response to the identified business drivers. While referred to as "opportunities" as opposed to "products and services", the idea is the same; each opportunity includes textual and graphical symbology which tells us the priority, timeframe, complexity and economic impact associated with it (click on image to enlarge):
Cons:
- The roadmap does not delve into the canonical bottom layer representing "how" we might execute on the opportunities identified previously, but instead presents a set of four overall recommendations. The net result is a lack of focus or insight into the potential solutions to specific challenges facing the aluminium industry.
Summary:
- The Canadian Aluminium Transformation Technology Roadmap is an excellent artifact, effectively capturing the "why" and "what" layers of the canaonical roadmap. The ground work has been laid for follow-on efforts to address the "how" layer.
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